Chris Barnham

Email address: email address

Postal Address:
Chris Barnham Research
and Strategy Ltd
34, Regents Court,
Sopwith Way,

Mobile 07976 700683

Chris Barnham Research and Strategy Ltd

Founded in 1996, Chris Barnham Research and Strategy Ltd provides wide-ranging qualitative research solutions to many of the UK’s best known brands.

Whatever your market, we apply strong conceptual and analytical thinking to your marketing problem, so you get firm strategic recommendations that optimise your brand offering in a more powerful and relevant way.

We share ownership of your marketing challenges for the length of the project and beyond, providing you with insights and ideas to give your brand a clear direction. We work to competitive timeframes – and at a competitive price.

Each project is almost always undertaken by Chris Barnham in collaboration with another highly experienced qualitative researcher.  You benefit from findings and interpretation that are rich in insights and which offer a range of options for moving your brand forward.

For an informal discussion about how we can help you build a more powerful brand, call Chris Barnham on 07976 – 700683.

Our approach to qualitative research

Qualitative research is an iceberg. What takes place in a group discussion is just one tenth of the process. What creates great insights is the thinking that takes place once the art bag is packed away.

Understanding the consumer in any context involves analysing the conceptual structures in their minds, the distinctions in meanings that they make and how they frame their world. It involves grasping how they think – not just what they think.

It gives you an insight, as it were, into the ‘grammar’ of the market in which it is positioned. And this means you are better placed to write its continuing narrative.

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