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Postal Address:
Chris Barnham Research
and Strategy Ltd
34, Regents Court,
Sopwith Way,

Mobile 07976 700683

Papers and further thinking

Papers that I have published in the International Journal of Market Research include:

Instantiation; reframing brand communication (IJMR 2008)

Essence: the structure and dynamics of the brand (IJMR 2009)

Qualis: the qualitative understanding of essence (IJMR 2010)

Consumer reality: how brands are constructed (IJMR 2012)

Quantitative and qualitative research: perceptual foundations (IJMR 2015)

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