Founded in 1996, Chris Barnham Research and Strategy Ltd has provided qualitative research solutions to the UK’s best-known brands for over twenty years. Working predominately in the UK and Eire, we also conduct consumer and b2b projects in Western Europe, Eastern Europe, North America and Asia.
Whatever your market, we apply strong analytical thinking to your marketing problem, ensuring you receive firm strategic recommendations to optimise your brand.
Key to our approach is that we don’t simply listen to what your consumers say – we also understand how they frame their world and so navigate their lives. Whether our thinking is applied to brands, pack design, or to retail offerings, we identify how your brand is positioned, and how it is understood by the consumer. As a client you will benefit from firm recommendations – addressing your marketing challenges and business perspective.
As well as using conventional groups and depths etc, our research insights are always embedded in the authentic lives of consumers. Our immersive qualitative techniques include digital conversations, video diaries, accompanied activities of all kinds, and co-creation groups.