Who are we?

Chris Barnham: Experience and Team

Chris Barnham has worked in market research for over thirty years. He began his career in the Whitbread Insight department before becoming a qualitative researcher. He was a director of the Strategic Research Group in the mid-1990’s, before starting his own consultancy in 1996.

Chris completed his PhD thesis on Peircean semiotics in 2018 at University College London. This academic background has led to the publication of a series of award-winning papers on the interface between semiotics and qualitative research. One of these has been cited in other academic papers over a thousand times.

Chris is a fellow of the Market Research Society and sits on the Editorial Board of the International Journal of Market Research. He has presented on a number of occasions at the Market Research Society Conference, and also at the QRCA conference in the USA. He has also lectured at UK universities such as Kingston, Lancaster, and Portsmouth on qualitative research and branding.


Vicki Raynor
Clare Mansfield

Brands and sectors:  

Chris has worked across a range of brands and sectors including:

The FA logo

Slimming World logo

Associated British Agriculture logo

Molson Coors logo

HSBC logo

DHL logo

first direct logo

muller logo

Pernod Ricard logo

O'Neill's Pub & Grill logo